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17 November 2019
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LEVY UK TO CHIP IN ‘FAN-FIRST APPROACH’ AT BRENTFORD FC’S NEW HOME

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Brentford FC's new ground opens at the start of the 2020/21 season © Shutterstock

21 October 2019 | Prithvi Pandya

   

Brentford FC has awarded Levy UK a five-year catering and hospitality contract at its new stadium. 

 

Levy will deliver retail, hospitality and non-match day catering at Brentford Community Stadium, which opens at the start of the 2020/21 season. 

 

The West London stadium is set to generate hundreds of jobs. Levy will engage with local suppliers and artisan producers to bring a taste of the local area to life. 

 

A range of new smart technologies will be installed to enhance the fan experience, such as cashless payments. The roll-out of digital screens driven by a content management system will help to create a smooth retail experience.

 

Levy’s hospitality and culinary team has created a range of exclusive packages for the club’s premium seats and will be bringing its food offerings to the stadium’s retail outlets, where it will deliver a wide variety of menus, including plant-based dishes.

 

Jon Davies, managing director at Levy UK, said: “We’re really excited to be mobilising a cutting-edge food service operation at Brentford FC’s new home in partnership with the club. To deliver a truly legendary experience all touch points have been considered and we’ll be rolling out a fan-first approach that will offer a huge variety of choice to every guest.”