20 July 2011
After a brief recession driven decline it seems CSR is back. What's more, in light of the News International scandal, I can only see it growing ever faster. If companies need persuading that reputation can make or break a business, recent events should convince them.
For me genuine CSR has to be built into the fabric of the company; it has to be sincere and it has to inform every decision that is made.
Making CSR a core activity can put a facilities manager in the spotlight. It also puts facilities managers in a great position to gain
recognition from senior managers in many other departments. So how can you do this?
Spread the word
Firstly, do good things with external organisations and then make sure people in your business know about it.
For example you could host a local charity or community group evening, gathering or annual meeting. Ask one of the MDs to say a few words at the beginning, not forgetting to ensure the event is fully advertised in reception.
Your recycling contract offers another example. Remember the S in CSR is for 'Social'; choosing a business with an inbuilt social programme to do your recycling helps fulfil this. Then, and this is the trick, invite the recycling company to tell your internal audience about the work they do. This could be by presentation or video or if budgets are tight, a short but well illustrated document which you circulate round the office.
Facilities managers are in a great position to make CSR policies come to life. Think creatively and about what your purchasing power can achieve and you will find you can help your communities in a lot of ways. I say take that opportunity and flaunt it. Only then will the significance of good facilities management to core strategies become obvious.
Colin Crooks is CEO of Green-works
Other news for Friday 22nd July 2011:
CSARN welcomes Murdoch security investigation
Skywalk plans for 02 Dome
Aspens wins academy catering contract
Anabas extends contract with Robert Dyas
Hospitality sector recycles nearly half its waste
Blog: CSR under the spotlight