"The accreditation follows a rigorous, year-long process which placed MAPP’s entire business operations under close scrutiny, covering the five key areas of governance, workers, community, environment and customers."
Jono Gill, chief of staff at MAPP
Balancing financial profits with ethical purpose is a growing aspiration for many businesses. To achieve this balance, organisations are seeking B Corp accreditation, a rigorous year-long assessment during which companies need to demonstrate their positive impact over time.
Key to successful accreditation, the aspiring company needs to prove that it is committed to being a socially and environmentally sustainable business – and demonstrate in practical terms through company policies and stakeholder engagement how this commitment will be achieved.
The baseline ‘Impact Score’ for accreditation is 80 out 200 points, and needs to be earned by providing evidence of socially and environmentally responsible practices relating to energy supplies, waste and water use, worker compensation, diversity and corporate transparency. Once accreditation is completed, organisations need to re-certify every two to three years to improve their ‘impact score’.
Facilitate interviewed Jono Gill, chief of staff at MAPP, about the property management firm's journey to successful B Corp accreditation.
Why did you choose B Corp certification?
MAPP is one of a small but growing number of real estate companies that are harnessing B Corp certification to demonstrate that adopting the highest standards of social and environmental performance, transparency and accountability create differentiation and credibility to our businesses.
There is an authentic correlation between the principles of B Corporation and the practices and standards we aspire to, contributing positively to our communities and being a driving force for good. This has been in our DNA since the inception of MAPP 23 years ago, so pursuing this accreditation felt like a natural progression in the MAPP story.
What were some of the operational challenges/obstacles/changes that MAPP had to overcome before receiving certification?
The accreditation follows a rigorous, year-long process which placed MAPP’s entire business operations under close scrutiny, covering the five key areas of governance, workers, community, environment and customers.
To complete the certification, all companies have legally embedded B Corp commitments into corporate governance structures, essentially to balance purpose with profit. Amongst the measures that have been made as part of the certification process has been the total abolition of zero hours contracts, increased diversity and inclusion, financial coaching for our people, market leading maternity policies and an opportunity to lease electric or hybrid cars.
In what ways has B Corp certification affected how you work with clients?
It provides us with the formal framework to continue to push the boundaries with how we deliver, measure and assess the impact we have with our people, partners, the community and environment, while empowering us to build on our progress and do even better.
What level of awareness of B Corps is there among clients, and how do you think the market will evolve? What changes are you seeing from clients?
Given the relatively small number of real estate companies with the accreditation it’s not yet well-known. Although, the number of well-known consumer brands who are proudly B Corps such as Mindful Chef, Ben & Jerry’s, Who Gives a Crap and Tony’s Chocolonely has helped with this.
Across the sector, we can sense a growing demand from occupiers and investors for the spaces for the spaces that they occupy to be accredited and B Corp is an ideal vehicle to achieve this alongside other accreditations.
What are some of the ongoing considerations from a facilities perspective to improve your impact score in the future?
MAPP was and will continue to be required to demonstrate consistent socially and environmentally sustainable practices and ingrain them in all parts of the business. For example, practices relating to energy, waste and water use, employee care, diversity and corporate transparency. This, of course, aligns and feeds into our client’s sustainability reporting and requirements.
This article comes from an interview with MAPP's chief of staff Jono Gill as part of the ethical business models feature in the January-February 2022 edition of Facilitate.