Caterer Bennett Hay is repositioning its services as client businesses adapt to new workplace experiences.
Under the brand name Blended Services, Bennett Hay has moved away from the constraints of the traditional siloed facilities management norms. Instead, it is addressing new office space management technologies coupled with a need for greater flexibility around its clients’ working hours and fluctuating occupancy levels.
Consequently, the company is training its teams to multitask between core departmental responsibilities to offer a blend of services and procedures that provide catering and hospitality, reception, porterage, mailroom, and reprographics.
The new service model is backed by new workplace technologies and reflects the increasing demand for lifestyle and concierge services that are taking place in progressive organisations.
Bennett Hay has analysed the new face of guest experience by using technology to assess how and why the workplace is accessed, used, and controlled.
It said this approach “requires a more flexible workforce who are multiskilled for traditional departmental services to create a blended, multidisciplined team”.
Co-founder Anthony Bennett said: “We are seeing technology redefine the office experience with the receptionist’s role evolving into a business host who looks after the workplace guest throughout their stay. Equally, our catering teams are becoming floor runners as they deliver pre-ordered food and drink in a time-bound manner. To respond to individual needs of employees in their office neighbourhoods or at home, our mailroom operators are embracing new floor host duties too. This is set to continue, and service companies will need to become far more agile.”
The company has updated its website to reflect the refreshed collateral and evolution of values that address how corporate culture and productivity, and design and digitisation have shaped commercial estates and workplaces over the years, particularly referencing the gear change in business practices post-Covid-19 .
It said the fresh branding and positioning “reflects research and feedback from clients across media, legal, banking and tech sectors, along with insights from architects, tech and organisational change specialists who are collectively at the fore of understanding and informing the emergent trends in workplace management”.
Bennett added: “The sea change and acceptance of home working or working from anywhere is leading corporates to create workplace experiences more synonymous with a private members’ club. Business spaces must now not only entice people to an environment where they can feel safe, but they need to create a design-led destination that promotes productivity, support and collaboration. While the government is encouraging a return to the workplace, many large organisations have realised the value of employee welfare of working from home. Subsequently, progressive companies are creating experiences through a blend of workplace services and technology which draw people back at their own pace and regularity.”
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