Most Britons want businesses to go beyond the government’s minimum requirements to make places of work safe in response to Covid-19, suggests research.
The nationwide survey, commissioned by the public health and safety organisation NSF International found that less than one in 10 Britons (9 per cent) would trust a business to assess its own health and safety protocols in response to Covid-19.
Just a quarter of the people surveyed (25 per cent) said they currently felt safe to return to their day-to-day pre-Covid lifestyle habits.
Almost half (48 per cent) said they would only trust a business that is going above and beyond government guidelines on Covid-19 – with a mere 14 per cent saying they would trust businesses that ‘meet’ the minimum guidance.
As the UK slips into recession, researchers said: “It is more important than ever that consumers feel able to visit shops, bars, restaurants, and gyms – businesses that are vital to the country’s economy.”
When asked to identify measures that would help them to trust – and therefore return to – a business, consumers overwhelmingly opted for clearly positioned Covid-19 safe signage and rules of engagement, along with independent expert validation of a business’s hygiene procedures.
Two-thirds of respondents (66 per cent) wanted businesses to be clearer and more visible about the Covid-19 prevention measures that are already in place.
All figures, unless otherwise stated, are from market research consultancy, Opinium. Total sample size was 1,001 adults and fieldwork was undertaken in August 2020. The survey was carried out online. The figures have been weighted and are representative of all GB adults (aged 18-plus).
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