Wilson Vale has been signed up as Cambridge United Football Club’s catering partner, operating at all match-day and other hospitality events at the stadium from the start of this season.
Under the deal, the provider will cater for players, match-day fans at the 8,000-capacity Abbey Stadium, and will run match-day hospitality for the club’s Signature Suite and Executive lounge as well as other event catering.
From the 2021–22 season, the club will compete in League One, the third tier of the English football league system, following its promotion from League Two last season. Wilson Vale said it would be making improvements in meals offered to fans and visitors using “seasonal and locally inspired food concepts”.
David Anderson, Wilson Vale's operations director, said: “This is our first contract gained in stadia catering, which gives us an opportunity to apply our knowledge and the talents of our colleagues in an exciting new sector. With our core Wilson Vale ethos firmly fixed on serving fresh, seasonal and local produce, we instantly had a synergy with the values and ambitions of Cambridge United and we look forward to adding value to all aspects of the catering at the Abbey Stadium.”
Ian Mather, Cambridge United CEO, added: “Wilson Vale… operate to very high standards and our fans, corporate guests and those attending weekday conferences will enjoy some excellent food. Since their appointment, they have been very active in getting us ready for the start of the season in League One.”
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