Food service company Elior UK has formed a three-year partnership with Alzheimer’s Society, in a bid to raise over £100,000 for the charity.
Marking World Alzheimer’s Month, Elior is sharing best practice on good nutrition for dementia patients as part of the collaboration. The caterer also has plans to spread awareness of the condition across its 10,000-strong workforce with the help of Alzheimer’s Society’s Dementia Friends programme.
Alzheimer’s Society campaigns and raises money to fund research and help people living with dementia. It delivers support for individuals and groups – online and in-person and aims to transform the way the UK views and responds to dementia through pioneering initiatives.
Caterplus, Elior’s healthcare division, already works with dementia patients in care homes across the UK, supplying texture-modified food and grazing boxes. Elior chefs, nutritionists and service staff will be sharing this expertise with Alzheimer’s Society’s networks as part of the alliance.
Elior staff will be encouraged to take part in the charity’s campaigns throughout the year, such as Cure the Care System, which strives for social care reform. To raise funds for the charity, there will also be the chance to get involved in diverse personal and company-led fundraising initiatives such as Denim for Dementia.
Elior announced the collaboration internally at the start of World Alzheimer’s Month in September, issuing a national call for Charity Champions to drive the cause forward across the business. Work is set to start in earnest now, as fundraising targets are set and a calendar of fundraising opportunities has been issued to staff.
Charlotte Wright, Elior’s head of corporate responsibility & sustainability, said: “It’s a powerful cause, which touches so many lives across the UK. Despite this, it doesn’t get the recognition it deserves as a challenge many people struggle with in their everyday lives.
“To build awareness internally, we have ambitious targets to upskill our workforce to become Dementia Friends by the end of the three years. After all, this will not only improve our services with these client groups, it will also help staff to empathise with the challenges and get fully behind the cause.
“We’ve already had a great response from staff who are keen to get involved as Charity Champions. And we’re looking forward to announcing a busy schedule of fundraising events at the end of this month.”
Siobhan Nugent, head of regional Engagement at Alzheimer’s Society, added: “The coronavirus pandemic has been devastating for families across the UK, where there are currently around 850,000 people living with the condition. People affected by dementia need us now more than ever, but the pandemic has hit us hard financially, despite an unprecedented demand for our services.
“The money will help us reach and support more people through our vital services which have been used over six million times since March 2020 and have been a lifeline to thousands.”
Image credit | Elior UK