[l-r] Wendy Bartlett, co-founder, BM, BM chair/co-founder Ian Mitchell and CEO Ian Thomas – BM
Caterer Bartlett Mitchell has changed its name to BM – and launched its post-Covid brand strategy.
The firm plans to reshape its business development function by creating an ops-led sales approach, building on its ‘Fundamentally Food’ ethos, and putting greater emphasis on offering social value in the communities where it operates.
‘Fundamentally Food’ has been at the heart of its proposition for more than 20 years, says the company, acting as a yardstick for all BM activity so that its focus “on food, people and fun, is the driving force behind all business decisions”. BM aims to strengthen its people strategy – attracting, rewarding and developing team members. It is extending its ED&I strategy and has a number of initiatives in the pipeline.
It has restructured its sales department by placing operational team members at the centre of the business function. Business services director Heather Day and senior operations manager Gregory Hall are in charge of achieving this integrated approach.
Wendy Bartlett, founder, BM, said: “BM has long been seen as a pioneer in the food service sector. Our values and commitment to constantly innovating our offer has been at the heart of everything we have achieved over the last 20 years. We will continue to build on the personality and joy of being part of the BM family, and being independently minded, it enables us to deliver something different.
CEO Ian Thomas said: “We’ve taken some significant steps to ensure that our structure offers an enhanced service for our new and existing clients, as well as enabling us to focus even more closely on developing and supporting our people and our communities.”
Image credit | BM
