Digital technology enables greater flexibility, says James Bradley.
Introducing digital technology has been essential in allowing us to take a much more flexible approach to how we work with our customers, suppliers and on-site teams, and how we operate generally.
It has given us the means to create a level of transparency that makes it possible to work in entirely new ways.
If a customer wants to reduce its spend by 60 per cent on the previous month, we understand what delivering at that level actually looks like and can offer that flexibility in the relationship. It means we can dial up and down to suit peaks and troughs in demand, while also understanding the best way to manage the fluctuations.
For example, if we know that a particular train station is busy on match days, rather than assuming that the best course of action is to increase staffing, the technology now allows us to understand what will work more effectively.
In this case it shows us that it’s more effective to clear all staff out of the station until the rush is over, and then double staff numbers for a short period to get the station back to normal once the crowd has cleared. Working transparently with our customers to manage situations like this means we can flex our service and work more collaboratively to everyone’s benefit.
The technology has given us flexibility of movement. Our digital platform Mo:dus means we can do everything we need to from wherever we are. We can review holiday requests, we can look over contracts, and we can offer vacancies and monitor the recruitment process from mobile devices so we’re not tied to any single location.
The technology allows us to approach work in a new way. We are more transparent, collaborative and mobile because our digital platform has enabled the flexibility we need to operate more effectively.
James Bradley is director at Churchill Group