4 May 2018 | Martin Read
Employers are waking up to the fact that their employees are actually their customers too, with the office moving from a place of 'power and control' to one embodying a brand's culture and values, facilitating community.
This was the view of Despina Katsikakis, head of occupier business performance for Cushman and Wakefield, speaking at this year's BIFM ThinkFM conference on Tuesday.
Speaking as part of a session entitled 'Is workplace the answer?', Katsikakis suggested that we have a lot to learn from the experience economy.
"How much does a cup of coffee really cost? We pay five dollars a coffee for the experience, so we recognise in the choices we make in our lives as consumers just how much experience matters."
"What's changing is an awareness of how important it is to think about what we've been paying attention to for so many years in corporate real estate and facilities management. We've focused all our energy on driving down the 10 per cent - the cost equation - but not looking at what the impact is on making very small changes to human performance and engagement."
Katsikakis was of the view that office buildings will increasingly become "unique destinations that support our life at work with amenities, services and events" - putting a huge new pressure on facilities management.
In support of her argument, Katsikakis discussed the development at 22 Bishopsgate in the City of London.
"That has 1.7 million square feet of speculative real estate - with 100,000 square feet of activity, community and amenity spaces within it. This is a completely different model: commercial offices recognising that the core of our intention and employers is hospitality, engagement and experience."
A full report on ThinkFM will appear in FM World's June 2018 edition.