24 May 2018 | Herpreet Kaur Grewal
Sodexo has signed a franchise partnership with juice bar chain Crussh to introduce the high street brand to its retail offer across the UK and Ireland.
The deal will see Crussh outlets opening at Sodexo client sites with large volumes of customers, including universities, hospitals, major events and corporate workplaces. Crussh will be an exclusive offering to Sodexo's clients in these markets.
Founded in 1998 as London's original juice, smoothie and healthy fast food retailer, Crussh now has 30 stores in the capital where the focus remains on well-being of employees and customers.
Sodexo is providing and encouraging consumers' access to healthy lifestyle choices as part of its sustainability roadmap Better Tomorrow 2025.
The deal will see more than 35 Crussh franchises open at Sodexo sites across the UK and Ireland over the next five years, with the first due to launch later in 2018.