14 November 2018 | Herpreet Kaur Grewal
More than half (57 per cent) of employees would eat in their workplace canteens more frequently if they were rewarded to do so.
Research carried out by digital ordering technology provider Preoday and mobile payments and loyalty marketing platform Yoyo has found that value and speed are critical to delivering a successful workplace canteen experience, and that technology can help meet this demand.
The research also states that a quarter (24 per cent) of people say they are put off visiting their canteen as it takes too long to queue and a quarter (26 per cent) of workers would visit their canteen more if they could pre-order and collect their food and drink.
When asked what is important during their lunch break, a third of workers with a workplace canteen (32 per cent) say cheap prices and value for money are critical when buying food from their workplace canteen. Currently, a similar proportion (28 per cent) do not believe that they are getting enough value for money - nor are they being rewarded in any way for their regular custom at workplace canteens.
More than half of UK workers (57 per cent) said the introduction of tech-led loyalty schemes that could offer more personalised deals would lead them to visit their workplace canteen more often. At present, only 15 per cent of workplace canteens provide any sort of loyalty scheme to office workers.