27 March 2019 | Herpreet Kaur Grewal
Gamified rewards and bonuses motivate more than half of workers to be more productive, according to research by workplace incentives and rewards provider One4all Rewards.
The only industry that would show even more increased productivity from the introduction of gamified rewards than trades is medical/healthcare (56 per cent), with hospitality and leisure (51 per cent) and retail (50 per cent) both close behind.
A survey of 1,096 UK workers by One4all Rewards, published in the Workers on Top of Their Game report, sampled employees from different age groups, genders and industries.
It reveals that one in two (52 per cent) of UK workers in the trades industries would feel more motivated to work hard and one in five (20 per cent) would increase their performance if their employer introduced a points-based rewards and bonus system.
Gamification is increasingly being used in workplaces - business insight consultant Gartner reports that 40 per cent of Global 1000 organisations are doing so to motivate and encourage positive behaviours.
The technique works by setting small rewards for desired actions and then inviting workers to repeat that behaviour, which they do in anticipation of the same result.
Additionally, one in four (26 per cent) UK workers in the trades industries claims they would work harder to unlock rewards and bonuses in this way.
There are also clear softer benefits of gamified rewards systems - 31 per cent of UK trades workers claim this would also increase their happiness at work, while almost the same number (33%) say it would make them feel more engaged with their company.
Finally, two in five (38 per cent) of those in trades surveyed say that working towards rewards and bonuses would make their work more fun.
Alan Smith, UK managing director at One4all Rewards, said: "In SMEs, finding the budget for a rewards scheme can be tough, but gamified rewards can be more flexible in some ways and they don't have to involve large budgets. While some might think that these kinds of rewards are more complex to implement, this isn't necessarily the case and there are many companies out there that can help with implementing these rewards.
"As we can see from the survey data, and the sheer number of trades workers who said that the implementation of a gamified reward system would make them work harder, the cost of implementing this kind of rewards could soon be recouped by the increased productivity employers would benefit from."
The top five industries that would benefit from increased productivity by introducing gamified rewards:
1. Medical or healthcare - 56%
2. Trades (e.g. construction, plumbing, carpentry) - 52%
3. Hospitality and leisure - 51%
4. Retail - 50%
5. Local or national government - 50%
Top 5 benefits of gamified rewards in the trades industries:
1. An increase in employee motivation - 52%
2. Employees would find work more fun - 38%
3. An increase in employee happiness - 31%
4. A boost to employee morale - 33%
5. Employees will work harder - 26%