Leisure operator Everyone Active has been awarded a 10-year contract by North Norfolk District Council to manage six leisure facilities in North Norfolk.
Everyone Active will manage Victory Swim and Fitness Centre in North Walsham, Fakenham Sports and Fitness Centre and Splash Leisure and Fitness Centre in Sheringham.
It has also taken on the out-of-school-hours operation of three dual-use sports centres adjoined to schools in Cromer, North Walsham and Stalham.
The operator will also work in partnership with the council to develop its new £10.7 million centre that is being built to replace Splash Leisure Centre with state-of-the-art facilities.
Dan Hicks, regional contract manager at Everyone Active, said: "We make it a priority to ensure that each of our centres meets the unique needs of its local community, and we are excited to become a driving force behind improving the health and well-being of people in the area.
"Significant investment is ensuring people in the area have access to high-quality leisure facilities and a wealth of new activity opportunities."