Sodexo has won an eight-year catering contract at the Liberty Stadium with Swansea City and The Ospreys
Sodexo will provide catering on event days throughout the stadium in all lounges and general admission areas.
The company will invest in new digital screens and a stadium-wide EPOS system to support speed of service in the public areas alongside improved audiovisual facilities in the lounges and new local food offers.
A new hospitality experience will be launched in 2020 alongside enhanced general admission offers and a further investment in a new bar area.
Sodexo has also won the contract for non-match day sales to help drive additional revenue for the stadium, drawing on its experience in the sports and leisure sector.
Chris Bray, CEO sports and leisure Sodexo UK & Ireland, said: "Working with Swansea City gives us a great opportunity to deliver a fantastic experience for spectators and host a wide range of conferences and events on non-match days.
"At our other stadiums we have strong relationships with the local community, and the Liberty Stadium will be no exception. We look forward to bringing fresh, innovative, responsibly sourced local produce to stadium visitors."