26 November 2019 | Marino Donati
Contract caterer Elior UK is launching a new brand - Foodsmiths.
The company said it would bring together all its services for owners and operators of attractions, venues, events and stadiums under the Foodsmiths label.
Elior said that the Foodsmiths marque had been designed to accelerate the company's expansion in the sector.
Kenny Finlayson, Elior UK's managing director and head of the new brand, said: "Foodsmiths gives us the platform for doing what we've done successfully in other sectors of our business, joining up the very best value-adding thinking and methods from right across Elior, in the UK and internationally, to create a great and constantly improving customer experience".
He said that the three key principles of craft, quality and provenance would unify all the services offered in the Foodsmiths portfolio.
Elior UK is part of Elior Group, which operates worldwide with annual revenues of 4,886 million (£4,183 million).