09 December 2019 | Herpreet Kaur Grewal
Evidence indicates that young workers are less financially oriented and more likely to distrust big businesses than previous generations, according to a report from CR Worldwide.
Its Corporate Wellness 2.0 report, drawing on data from 287,000 employees at more than 120 large enterprises, has revealed rising corporate investment in employee wellbeing in response to growing workplace stress among younger employees.
It states that younger workers are more likely than previous generations to prioritise prospective employers' values and their individual ability to make an impact over salary and status. This is causing big brands to lose out to start-ups in the talent race.
Younger workers are also more likely to experience stress and mental health issues and to expect employers to care about their out-of-hours wellbeing.
Corporate data shows that major employers are responding to this by introducing team-bonding exercises and travel incentives ranging from sports activity days to nature trips to improve health and wellbeing outside office hours.
Financial rewards are being replaced by experiential gifts and extra holidays. A surprising trend has also begun to emerge - corporations are offering travel incentives built around enhancing the 'human-animal bond', which has been found to have therapeutic effects on mental health.
The Rise of Corporate Wellness can be found here.