7 April 2015
Global Workplace Solutions will become a sub brand of CBRE once integration of the two businesses is complete, following an acquisition last month.
CBRE Group, Inc entered into a definitive agreement to acquire Global WorkPlace Solutions (GWS) at the end of March.
Bill Concannon, chief executive officer, Global Corporate Services, CBRE, speaking exclusively to FM World, said: "As a result of [this acquisition] we will be a key player for integrated FM globally As far as the branding goes, CBRE will be the business that all of the folks [across GWS] will work with. Within GWS that's roughly 16,000 people around the world - the largest [group] of which is across the EMEA."
CBRE and Johnson Controls hope to close the deal by the end of September 2015. "We don't know what the brand will be, but it will be a sub brand of CBRE. Like GCS is for CBRE and GWS is for Johnson Controls."
He added: "Our number one focus and goal here is to ensure that the services that we deliver to clients are seamless. We are each operating large account businesses and the communication and the understanding of how the service delivery model is going to be served is going to be the first thing we deal with as a part of the 'integration'."
Concannon added that CBRE's acquisition of Norland (in November 2013) has increased CBRE's activity in the FM market in the UK.
John Murphy, president of Global Workplace's Solution at Johnson Controls, also told FM World: "Our respective priorities are to make sure we keep delivering a great service to our clients.
"We will begin integration and branding will be a key element of the work we do as a part of that process. Integration is hard, but the good news is that we [CBRE and Johnson] have very complementary businesses as we have a similar operating model so it's a good place to be starting from."