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Analysis: Living Wage helps 'cut absence and retain staff'

Open-access content 22nd June 2015
Edinburgh istock

Analysis: Living Wage: How many firms will adopt it?

4 June 2015 | Herpreet Grewal

[email protected]


Improved productivity and an enhanced company reputation are highlighted as key benefits to bodies implementing the Living Wage in Scotland, says an independent report.


The report, Wider Payment Of The Living Wage In Scotland, carried out by Ipsos MORI and Loughborough University, says increased productivity is also likely to outweigh the higher wage for many companies - as increased pay creates a 'feelgood factor' in the workplace.


This leads to greater levels of job satisfaction and is seen by employers as contributing towards improving the general health and wellbeing of employees by enabling them to support their families adequately.


Employers benefit through greater employee engagement, resulting in improved staff retention, reduced absenteeism and a better workplace atmosphere. This enables organisations to attract higher-calibre staff, and improves their reputations by demonstrating that they are socially responsible organisations.


But employers in smaller and medium-sized organisations feel that introducing the Living Wage does not provide significant benefits to the company as a whole, because of the very small number of staff affected.


There is agreement among Living Wage employers that, on the whole, implementing the Living Wage is straightforward, particularly among small and medium-sized companies. 


But they identify factors that create barriers to adopting the regime. These fall under four categories: the financial cost of higher wages; ensuring that sub-contractors pay the Living Wage; communicating changes to employees; and a lack of clarity about what's expected as part of Living Wage accreditation.


Roseanna Cunningham, Cabinet Secretary for Fair Work, Skills and Training in Scotland, said: "I hope the findings on improved rates of absenteeism and better productivity help convince employers not on board with the Living Wage that it could be a positive step for their business."


Another report, published by KPMG in April, looked at attitudes to and awareness of the Living Wage. It reveals that 80 per cent of adults and 60 per cent of those aged 16 to 17 in the UK say they have heard of the Living Wage.


The study shows Scotland is most Living Wage-aware region in the UK, with nine out of 10 Scots having heard of the Living Wage and a higher proportion of employees being paid the Living Wage than in the UK as a whole. 


Northern Ireland has the highest proportion of earners in the UK paid below Living Wage (27 per cent), and has the lowest awareness of the Living Wage across the regions. Seven out of 10 people there have heard of the Living Wage compared with the savvy nine out of 10 in Scotland.

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