26 January 2016 | Herpreet Kaur Grewal
Data and analytics can be an indispensable part of a company's decision-making process, but not all firms are making use of it, says a report by real estate group JLL.
By building on data and analytics, companies can measure and, in the process, learn more about their businesses, and in turn, effectively use that knowledge.
But despite the apparent benefits to be gained from enhancing their use of data and analytics, corporate real estate (CRE) teams "do not appear to have taken to data and analytics as enthusiastically as might have been expected".
JLL surveyed 544 CRE executives from more than 350 companies and 35 countries for their perspective on current trends in CRE. If found only 41 per cent of respondents in the survey agree that data and analytics is used to drive better decisions and improved performance in CRE in their companies.
This trend is particularly pronounced in countries such as Australia, Japan, France, and Germany, where agreement levels are especially low, and range between 21 per cent and 35 per cent.
In corporate real estate there is also evidence to suggest that data and analytics can play an important role in enhancing the decision-making of CRE teams, according to the report, which can be found here.